NewJeans has done it again. The five-member group's comeback teaser for their upcoming mini-album "How Sweet" shattered YouTube records, amassing 10 million views in just 5 hours and 42 minutes.

The 30-second clip features the members in a retro-futuristic setting, with a snippet of what appears to be a city-pop inspired title track. Fans have already begun dissecting every frame for hidden details.

HYBE confirmed the full album drops on July 25, with pre-orders already exceeding 2 million copies. A world tour announcement is expected to follow shortly after release.

The group continues to redefine K-pop marketing with their minimalist, Gen-Z-focused approach.